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Coconut Rush
Illustrated packaging and promotional materials for Philosophy's "Coconut Rush" collection.
Process + Visual Direction
My goal was to create a serene and warm illustration to accompany the current label of the "Coconut Rush" collection. I researched trending styles and colors for 2028 with WGSN to guide my project, as well as reflecting on previous artist collaborations to inspire my visual voice.
I created illustrations that were clean and lineart-driven, aiming to create an accurate visual representation of a fragrance.
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